Social media has literally ruled our world. Its power and influence have been massive. Through social media, you get to know what’s the latest trends and events, best places to hang out, coolest gadgets. It connects people across the globe. Some had even met the love of their life through social media.
There is no doubt that social media has become an important aspect in people’s lives.
Can we extend the power of social media to promote your business?
The answer is a resounding yes. Social media does not only limit to sharing your life to your friend’s list, it can also be a great platform to promote your business, especially if you are just starting up.
How can you maximize the use of social media as a tool to help your business succeed?
Establish loyal followers
Though it’s nice to go viral and reach a million views and followers, new start up business should aim to get a steady flow of loyal followers. Just like in real life, social medial relationship takes time to form and solidify. Produce high quality content on your social media page that would not only entice new followers, but would also satisfy your loyal followers.
Targeting your nearby potential customers through social media is a great idea. Location-based marketing has been gaining its popularity due to its proven effectivity. To attract more local customers, you can give a reward to those that visit the site or a discount to those who check in on social media.
Social media is a great platform not only to promote your business, but also to connect with your valued customers. Take time to reply to as much comments as possible or to answer as much direct messages as possible. This would make your customers feel that you value their opinion.
You can also post polls or quizzes to engage your followers. The possibility of reaching out to your target markets in social media is vast; you just need to be creative in figuring out the best approach.
Though you would be receiving tons of positive feedbacks, it will be inevitable that you will also receive negative feedbacks and complaints. Take time to appreciate the positive feedbacks but don’t brush off the negative ones.
Respond to every negative feedbacks and complaints as quickly as you can. This way, you will address the issue and put an impression to your customers that you care about their opinions and criticism.
Use these negative feedbacks to improve your service.
Turn the relationships into sales
Now that you have established a number of loyal followers, turn these followers into customers. Create customized campaigns to make these followers patronize your product.
Use any or all of the social media platforms wisely to expand your target market. With technology on your side, the success of your business is within reach.