Think of the last time you were captivated by an article on the web. Did you immediately want to buy the product or hire the company’s services? If it had that effect on you, it was simply an effective copy that was well-written and had you in mind.
If you have been itching to get really good, attention-worthy articles on your website, take a moment to read this post.
Strike up a conversation with the reader
Not everyone can appreciate big words. If your work sounds like a math professor delving into the challenging world of algebra, you’ll probably bore your poor reader who’s only looking for someone to unclog his pipes. Keep your audience in mind while you’re writing. The best way to do that is to create an image of someone you know and write as if you’re talking to him.
Make the conversation casual, and make sure your ideas flow smoothly just as you would talk in real life. Make sure to write for him first, before you think of writing for search engines like Google and Bing.
Create a Sense of Urgency
Why would you want to do that? First, it’s to keep him interested, and second, it’s to get him to talk to you about why he would need your services. You need to ensure that he’ll be picking up that phone right after reading your articles. For example, if you’re a renovation specialist, you’d want to let them know why it’s absolutely necessary for his home to be renovated NOW and not in the next few years.
Write a useful article
You may want to talk about how your day went, but it’s better to take that somewhere else (like your personal blog). If someone is visiting your site, he’s looking for answers to his question.
You can think of basic consumer questions like: “How much is that going to cost me?” or “Why should I buy from you/hire your services?” You don’t want them visiting your website and thinking that your content is a bunch of gobbledygook.
Think of your audience, not your company
Yes, it’s all about them. They don’t really want to know about your antimicrobial products. They want to know how it can benefit them. FOCUS on them.
Take out your notepad and list the features and specifications of your products or services, write down why they might hesitate to buy from you, think about what problems they can avoid when they hire you. You should be brave enough to address their fears and talk about subjects that might otherwise be avoided by your competitors.
Finally, you should understand that a great onsite article is not about having a wide, superb vocabulary. It’s learning how to talk to your audience, answering their questions, and soothing them when needed. Just don’t get carried away by your passion and forget about editing before posting. You’d want to check for grammar lapses first before doing that.