In today’s society, your online reputation is almost at the same level as your social reputation. Your public image is directly supported by your online and social media activities. It’s a continuous-improving technological fact that we cannot ignore. Thus, taking care of your online reputation takes as much effort as protecting your name.
How does online reputation affect different internet users?
The regular user
When it comes to social media and the internet, no one is really exempted from protecting their online reputation. Even if you are a regular user who uses the internet solely for social media, communication, and sharing with your family and friends, you still have a name to protect.
Mostly, you protect your reputation from colleagues and some friends. The reason why online reputation is essential for regular users is that it directly affects your personal life.
Business people have a name to uphold on social media and the internet. Online reputation is a vital factor for entrepreneurs, especially those who venture into doing business online because information dissemination is a lot faster on the internet. This includes transactions and customer feedback.
When you have good feedback, word of mouth on the internet can promote your business which can lead to more transactions and a bigger business. On the other hand, negative feedback can tarnish your online reputation greatly.
Online job seekers and freelancers should give a great deal in maintaining their online reputation for a number of reasons. For one, their job qualifications rely on this. Also, many online employers look at an applicant’s profile and their online reputation can be the deciding point if they are hired or not.
A good online reputation increases your qualifications. Online employment relies greatly on an employee’s reliability and effectiveness. In some online job websites, previous employers can also leave you a rating or review of your performance and this review can be visible to other potential employers.
The online employers
Aside from entrepreneurs (who can work individually), there are also online employers who do business through manpower. Many of them are on online job websites. Online reputation is important for online employers because this can attract the best applicants. Hiring good and effective applicants can bid well for your business.
Good online reputation for online employers can also pave the way to growing and expanding the business.
Bloggers – whether personal blogs or advertised blogs – have a big online reputation to uphold. This is because the number of online visitors and users of your blogs and websites is dependent on your website’s reputation and trustworthiness.
If your blogs are up to date, interesting for your audience, and delivers facts, your online reputation will increase its value. With it comes an increase in popularity and the number of followers for your blog site.
Regardless of who you are and what you do, your name is yours to protect and it is dependent on how you behave in public or in social media. Choose your words, actions, and social media shout outs wisely.