All Internet Marketers want their websites to have a high Page Rank as this is an indication of the site’s authority and credibility. Although it doesn’t necessarily mean that having a high rank means more profits, it is still significant as it can also show the strength of a website. So what must an aspiring Internet Marketer do to increase a particular website’s rank? If this is one of your goals, then you can look at proper SEO practices so as to be able to reach your object of aspiration quickly.
Blogging and Using Keywords
Blogging is a popular platform for increasing a website’s ranking. You can use this method by posting links to other sites so that you can have backlinks pointing back at your site. It’s a very effective SEO technique, as every backlink is considered to be a vote of credibility on the Internet. That’s why you should only get such types of links from reputable sites as low-quality websites can give your own blog a bad name.
Likewise, using keywords can help in ranking your website as search engines will be able to find your blog and posts easily. It is for this reason that keyword optimization should be used in every article posted at your site, as the lack of keywords can confuse the search engines as to the type of topic that you are writing about.
How to Use Primary Keywords on Your Posts
Since you will be targeting particular keywords for ranking purposes on the search engines, these keywords should be optimized when writing articles for your website. Your primary keywords should be placed on the title of your posts, and these should appear on the URL too. Always aim for short titles as these are more search engine friendly when seen on the URL.
If you are using the WordPress publishing platform, you can also use the built-in formatting tags to optimize your primary keywords. Using the H1, H2, and H3 tags on the subheadings that contain your keywords will help your post get noticed quickly by the search engines. And if you have secondary keywords, meaning related keywords, these should also be sprinkled within your article.
The Importance of Using Anchor Text
Both your primary and secondary keywords can be used as anchor texts when creating your posts. Again, this is good for SEO purposes since it makes it easier for the search engines to know what your site is all about.
Aside from using anchor texts as backlinks, you can also use this for your internal links. Having your posts linked together is another good SEO practice as this helps in solidifying the presence of your website in the search engines’ eyes.
The Right SEO Practices and Regular Updates Can Lead to Success
As you can see, search engine optimization (SEO) is indeed helpful in getting your site ranked. And a part of this good practice also involves regular updating of your site through the posting of informative and useful articles.