If you really want to increase the profitability of your online business, you would look at all the different factors that affect it. While it has been the customary practice to look at the local search results, focusing on the worldwide aspect can be very important too. Why? It’s because your business is based on the Internet, and the whole world is your audience. So even if some of your site visitors may not be targeted customers, they can still be considered as valuable traffic. And search engines are always looking at a website’s traffic in gauging its overall credibility and strength.
Using Search Engine Data
You will get an idea as to which areas or topics your site may be ranking on by doing a search for your keywords. It can show up results in the Web, Images, Video, News, Shopping, or Books category. You will note all these down so that you can use them as a reference when optimizing your site, articles, and keywords.
Run a Manual Check
Running a manual check on your keywords will allow you to find out which keywords have the highest potential in making money for your site.
You can check on your primary keywords, secondary keywords, LSI keywords, and long-tail keywords too. Again, these should all be noted, as they all serve different purposes and can show up in search engine results too.
Defining the Potential of Searches
The first thing that you must do is to find the best category that matches your website’s contents. So for example you are running a website on popular computer software; you can choose the Applications category since this can clearly represent your site’s topic to your audience.
Likewise, you can also go for the News category so that you can publish press releases now and then. And as we all know, press releases are quite effective in sending targeted traffic to your site.
Make a Plan of Action
Naturally, your plans and actions will depend on the type of online business that you are engaged in. Like if your niche is into dog training, you can use the Images category to optimize it. You can put up a number of images per post, and use the Alt Text option to make the images search engine friendly too.
And of course, you probably already know that having images in articles also makes it attractive to the readers. Just make sure that all the pictures that you use are free, as uploading images with a copyright can cause trouble to your website and to you as well.
Maximizing the Global Potential of Your Online Business
By striving hard to cater to your global audience, you will find that your site will have more regular visitors than ever before. The increase in traffic will not only perk up your ranking but will also improve your site’s search engine visibility.
