The importance of a website can be determined by its PageRank.
By definition, the PageRank of a website is the measure of its usefulness. If a website is valuable to the eyes of Google and other search engines, it comes with a high PageRank. On the other hand, if a website does not sound valuable to search engines, it certainly has a low PageRank. Though it’s a bit controversial, most SEO experts think that the importance of a PageRank should not be ignored. To get your website a high PageRank, you need to know what SEO is and how it can help you rank your page.
Search engine optimization plays an important role in improving web page ranking. Most people think that stuffing keywords and phrases in content is already an effective search engine optimization. However, this is actually not the case. What makes your content more appealing and attractive are its informative value and high-quality content. Here are some useful tips to write great content for PageRank purposes.
Plan out the Keywords
If you want to improve your PageRank, you should be very careful when choosing keywords for your blog. There are various smart tools available on the Internet that can help you find the best keywords for your blog.
Use these tools to search the keyword phrases that are often searched by people. If you think that you’re not an expert to do keyword research, you should consult an SEO expert who can help you find the right keywords for your niche.
Say No to Keyword Stuffing
People who think that flooding their content with lots of keywords will help them achieve a better ranking are living in a fool’s paradise. You should not choose more than three keyword phrases for a single article. If you put so many keywords in an article, search engines will not be able to focus on any of them. It is also very important to insert the keywords throughout the article body naturally. Don’t overuse keywords. Just put them where they make sense.
Images play an important role in grabbing the attention of the readers. In fact, when you add images to content and optimize them for keywords, your posts are more likely to appear on image search results.
This will help drive more traffic towards your blog thus increasing your PageRank.
Insert Keywords in Meta Tag Description and Header Tag Text
Although overly optimized content is not commendable for Google, experts think that adding keywords to a Meta tag description helps drive traffic towards your blog.
It is also important to use the keyword in the title of your blog because the title is one of the most important parts of a blog. Whenever a search engine crawls your website, it usually checks the header tags first. So your text in header tags is very important.
Although using the targeted keywords is somehow important to attract your target audience, you should always remember that the content you post is for people looking for valuable content. So always write something that provides your readers with something valuable and informative. If you supply useful content, readers would surely want to keep coming back to your website. This in turn helps bring your PageRank to a higher level!