It is now common knowledge that successful blogs always have updated content. Moreover, the contents have to be fresh, informative, and useful. So if you find that some of your earlier posts are no longer serving their specific purposes, you might consider recycling said articles so as to make them fresh again.
The Process of Editing and Updating
Bloggers are always doing their best to provide their readers with quality content. And this holds true for both new and old site visitors. So if some of your old articles are seen by first-time visitors, they may not find the posts useful and interesting if the topics are no longer relevant.
Now this can put your website in a really bad light, and said readers may not become your regular visitors. First impression lasts, as they always say. And you really must strive for a good first impression to your first-time visitors.
How to Recycle Old Posts
You need not re-write the whole article when recycling the old contents of your blog. Just a few changes here and there will do. You will typically know which things to delete, and which things to add when you go through your article in a different light.
And basically, you would be a better blogger today than yesterday too. So, chances are, you will no longer find your old article as appealing as when you first wrote it. You are simply wiser now; and for sure, a better writer too.
Why It’s Necessary to Update Your Content
Aside from making an article better, updating a post is also a good SEO practice. By checking on your post, you will be able to gauge if it lacks anything, especially with the desired keyword density. If there is an increase in search for certain keyword phrases, updating an article will optimize it for search engine visibility. And with a new set of keywords set firmly in place, you will also expose your content to a wider audience and greater traffic.
Your Content is Important to Search Engines and Social Media
Search engines help your site rank, and this will result in higher profitability. For this reason, bloggers need to think about search engines too when creating their blog posts. That doesn’t mean, however, that you readers are neglected. Human readers are always prioritized over search engines; otherwise, even the search engines won’t like your site.
Social Media is now considered to be an essential part of marketing too. And not using social networking sites for your marketing techniques can slow down your rate of success. Every website now should carry social media sharing buttons, as this will encourage your readers to share your posts with their friends. Not having such buttons on your site will make it look incomplete, and you will not benefit from the high traffic that normally comes from social networking sites too.