Websites have become an essential tool for every business or venture. Whether it is a service or retail company, having an online platform is fundamental.
Many people focus on the templates and body of the site when creating websites. While this is necessary, as well, some individuals overlook domain names at times. Little did they know that the name of the site address can make or break the growth of the venture.
If you are in the planning stage, and currently thinking of a good website address, you are in the right place. This post may serve as a guide for you to come up with a winning domain name.
Importance of Domain Name
Before digging deeper into the subject, you should first understand why domain names are important.
In this day and age, checking and visiting websites have become a part of everyone’s lives. Whether for shopping or other purposes, these platforms have become the “go-tos” of every consumer.
The point is – having a domain name gives a business or venture instant credibility. This also puts you on the map or the same online marketplace, where competitors are.
A winning domain name will help businesses and ventures grow further. This is because it provides a strong image, causing the building of a brand.
A Winning Domain Name
So, what is a winning domain name?
Here are some pointers that may help you in your process of coming up with a good, appropriate, and effective website address:
Brandable, Memorable
If you notice successful businesses and ventures, their websites have some things in common: they represent the brand, and they are memorable.
This only goes to show that a good and effective domain name is the one that stays in the mind of the target market, and they are brandable. Accordingly, you must choose a name that will embody these traits, as well.
You may come up with such a name or address by avoiding numbers and hyphens. You should focus on making it simple, natural, and not complicated.
Everyone Can Pronounce It With Ease
Apart from being natural and not complicated, your leads, especially your target market, should be able to pronounce the domain name with ease. The more convenient and easy-to-pronounce the name is, the more it will become memorable and brandable.
Experts explained that this is because of the so-called “processing fluency.” For example, names that do not require a face are usually the easiest to remember.
This is the same for domain names and website addresses. So, if you have to spell it over on the phone, then you may want to think of another.
Short, But Not Too Short
Short domain names are easy to remember. Most people already know this. However, some tend to overdo it, causing too much shortness, which may lead to unwanted results. This is why a winning domain name is usually short, but not too short.
You can come with one by striking a balance. Sometimes, abbreviations may cause even more complications. Therefore, ensure to check all aspects of the chosen domain name.
Also, acronyms work fine. But, they are only recommendable if your brand or service is referred more to by the initials.
Instantly Intuitive
A winning domain name should give people an idea of what the site is about or what your business is offering. In short, such website addresses are instantly intuitive.
When making one, think of your products or services, or the goal of the site. From there, think of the keywords that will allow your visitors to take a good guess what the platform is all about right off the bat.
Having an intuitive domain name also helps make it memorable for the audience. It also becomes a brand, which is one of the traits of a winning and effective domain name.
Key Notes, Things To Remember
Now that you already know the smartest and most effective things to consider when creating a domain name, you may want to check these factors, as well:
Research Is Essential
One of the initial things you should do is research thoroughly. There are already a lot of existing websites that may have probably already gotten your idea in terms of the domain name. Accordingly, you should know which ones are already taken.
Apart from researching the availability of your planned or desired site address, observe, as well, the existing platforms of your competitors or similar websites. In doing so, you will certainly obtain some ideas that may help you.
SEO-Friendly Is Beneficial (If Applicable)
SEO-friendly domain names are sometimes beneficial. But, this is only on a case-to-case basis because this does not apply to everyone.
If it does, however, utilizing keywords may help.
In the past, exact match keywords as the domain was a very effective tactic to attract and direct traffic. But, this is no longer the case today.
When you want or intend to make the domain name SEO-friendly, ensure to avoid generic keywords or phrases.
Analyze The Cost
As you come up with a winning domain name, you should also consider the overall cost. Hence, you should have back-ups, as well as other varying options.
It is always wise to make a budget because domain names are not always inexpensive or cheap. Some highly pleasing and attractive site addresses are even more expensive than the average.
Therefore, make comparisons and include this aspect in your research.
Go After Your Winning Domain Now
A winning domain name for you may not be the best and ideal for others. In the end, you are the only one who can decide for yourself.
But, you must keep in mind that domain names or website addresses are not entirely for you alone. It is worth noting that you are targeting your audience in this matter, which is why you have to consider your market, as well.
The pointers and tips given above may help you out. So, you may want to apply them in your process of coming up with a smart, effective, and winning domain name today.
