Blogging is not just about creating content and increasing the quantity of your work every day. There is more to this profession or task. The success rate is not only being measured in the amount or the number of blogs that you are publishing at a given period of time. No matter how many contents you can publish, you will still not be successful if the number of people who are visiting your site is not positively growing.
For you to know more about the methods that you can use in measuring the success of your blog; here are some of the tips that you can consider:
Check the number of unique visitors that come to your site
Aside from measuring the quantity, you have to know if your blogs or the content that you are creating are also effective and needed by the people who are visiting the Internet.
The only way for you to measure the effectiveness of the blogs that you are creating is to know the number of new visitors or the rate of unique visitors every week or every day. This way, you will be able to know if your blog is successful in the aspect of giving out good information.
Measure your conversation rate
Every blog should have a section that allows a conversation between the author and the visitors. This is also the section where the visitors can communicate with each other and share their opinion about the blog or the content that has been posted. The conversations are also very important when it comes to the measurement of the success of the blog. The more conversations you have about a certain blog, the more people come to see it and it also means that people are really checking your blog.
Consider measuring the return of investment
When you are blogging for a business or you are creating content that will be perfect in advertising or in building traffic, you should check or measure the rate of your success by checking on your return of investment.
The money that should be coming into the company and the number of the people who are coming and becoming loyal clients should be reasonable enough to make up for the amount of money that you are putting in it.
Measure the cost of the time and the money you are investing in your blog
Another thing that you have to think about is the amount of time and money that you are investing in creating your blog. With this, you have to measure the hours that you are investing weekly. After that, you have to put a price on that time.
Make this reasonable and it should be accurate. Now, you have to ask yourself if you are getting that amount of money and returns with the blog that you are creating.
Your success in blogging is something that you need to measure because you are not only investing time and money but also your talent in this type of activity.