A lot of bloggers and Internet Marketers take their websites’ design for granted. But this is an important aspect of marketing as your site’s layout can influence your customers’ buying decisions. Establishing online businesses can be compared to putting up stores along high-end streets. The storefront should be made attractive so as to attract customers, and the interior design should provide for a comfortable atmosphere too. Neglecting a store’s design could mean low sales.
How Web Design Can Influence Site Visitors
Website visitors can come from different places and you should be able to provide for all their needs in order to have a successful business.
Aside from having an attractive website design, your contents need to be properly formatted for the process of selling your products and services too. You can do this by making your posts informative while also making your sales links accessible to your customers.
Marketing and Selling Goods and Services
Needless to say, you can scare off potential buyers if you are overly promoting a specific product. When you are obviously after money and commissions, your clients will start to doubt your credibility, and lose interest in making any kind of transaction with you through your website.
So if you are inserting sales links on your articles, for example, it would not be wise to have a “buy sign” after every paragraph. This makes you look desperate, and readers will sense that you are not sincere about providing for their needs. For short articles of about 500 words, it would be enough to have 3 links that promote selling. Basically, you can put one at the top, another on the middle part, and at the bottom of the page.
Other Techniques that Can Increase Sales
For a reader-friendly post, you should be able to present an article that’s easy to read and understand as well. But this should also be presented in a way that’s easy on the eyes. As blocks of texts can have the effect of being boring, adding images to your posts would prove to be useful.
Having a lot of white spaces in between paragraphs has also been known to increase an article’s readability, so you can make use of that technique too. And the use of bold and italics can also stress the main points in your article, as these can highlight the most important ideas in your posts.
An Effective Web Design Can Attract a Lot of Customers
Just as a crappy web design can drive away site visitors, a website with a good layout can attract a lot of potential customers. It should be the aim of webmasters, therefore, that their sites are not only filled with valuable content but that the appearance should be well executed too.