A domain name is like an identification card on the internet. Although not everyone is required to have one – like private entities or individuals – other larger establishments and names prefer to have a domain name of their own. For example, most bloggers prefer to have their own domain names to build their page on the internet.
Is having a domain name good for your business? If your business plays on both personal and online transactions, then the answer is a resounding “yes”. Domain names may be paid services but allow us to tell you why it is good for your business.
It makes your business/name look more professional
What web address would you prefer to open if you are the customer – the web address with direct access to the website, or an extension page with cookies from a social media site? Of course, as a customer, it’s a silent understanding that domain names are more established, therefore have created a reputation in the online business.
It makes your business/name easier to remember
Your customers will not be able to memorize a web address like this: www.business.com/Business/OnlineBusinesses/YourBusiness/12345. They would, however, easily remember a web address that simply says ‘YourBusiness’.com.
When you have a domain name, it’s like you have your own identification card on the internet, which makes it easier for the customer to remember your name and access your page.
Domain names give you a true online presence
While business in social media may be successful, taking your main operations to your own domain name will give your business a wider scope. You can also promote your domain web address through your social media accounts.
You get your own email server
When you have a domain name, you can also have your own server for yours and your team’s email addresses. For example, you can have “TheOwner@YourBusiness.com”.
Having your own email address makes it easier to communicate with you. At the same time, you can send promotional ads to clients and they can easily identify you with the email address alone.
Domain names are a good investment
At some point, businesses will be broad enough to move their operations in the online world and venture into online business. As early as now, having your own domain name will allow you to already build your reputation and name.
It puts your mindset into business-making
Having a domain name will put your perspective into business and operations.
Signing up to have your own domain name symbolizes your commitment to building your online business, and this is a good motivation to work hard for your online success.
While the use of social media is good and effective for your online business, a lot of expansion and increase in profit has been proven when entrepreneurs would also venture on maintaining a domain name of their own. This gives your business a wider perspective that is limited to social media alone.
When you want to expand your business in all aspects, using a domain name should be on your list of additional services.